VDC is a pioneering ghost kitchen management company that specializes in creating virtual restaurants branded by celebrities and popular entities, such as MrBeast Burger, Mariah Carey's Cookies, and NASCAR Pit Stop.

They partner with existing restaurants, such as IHOP, to utilize spare kitchen capacity, operating exclusively through delivery platforms while sharing revenue between brands, VDC, and restaurant partners.

VDC faced significant revenue leakage through delivery service provider (DSP) refunds, with no efficient way to contest improper charges across thousands of locations and hundreds of thousands of orders.

Managing refunds from platforms like DoorDash, Uber Eats, and Grubhub across thousands of locations was inefficient, causing substantial revenue loss. Manual processes were labor-intensive and prone to errors, while reconciling bundled payouts against accounting records was virtually impossible at scale.

Additionally, limited visibility into operational data hindered strategic decision-making.

We built the Linked Eats platform with two primary modules:

‍Revenue Recapture

‍An automated system that identifies contestable refunds where the restaurant wasn't at fault, like late delivery by the third-party delivery service provider, and automatically initiates the recovery process.

‍Revenue Reconciliation Module

‍Automated the reconciliation of bi-weekly and monthly payout statements against actual orders, ensuring accurate financial records and promptly identifying discrepancies.The infrastructure was designed as a modular widget system, allowing VDC to customize dashboards based on selected features and sell individual components to external clients. Data pipelines were established to clean and process information from multiple delivery platforms.